Integrated campaign supports fun family weekends
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Blue Barracuda product story
Edited by the Marketingweek Marketplace editorial team
Aug 21, 2009
Blue Barracuda has created an integrated online marketing campaign to drive footfall to TGI Friday's Summer of Fun family activity weekends in August and September 2009.
The campaign will combine display media, e-mail marketing and search engine activity, and follows an overhaul of the TGI Friday's website by Blue Barracuda.
Banner advertising produced by Blue Barracuda in a range of formats emphasises the fun activities and drives customers to search for a nearby restaurant.
Customers can click through to a bespoke area of the site with content designed for parents of children less than 10 years old.
The online marketing activity is targeted at parents seeking children's entertainment in the summer holidays with display advertising supported by search engine marketing on Google, Yahoo and Bing.
Behavioural targeting will re-message people who have visited the TGI.
Friday's website in recent months to drive awareness and bookings at a low cost-per-acquisition.
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