VSO appoints Blowfish to raise donations online

Voluntary Service Overseas, the international development charity, is implementing a strategic online marketing campaign to help raise awareness of its work and increase donations.

VSO is the world's leading independent international development organisation working through skilled volunteers around the world.

It relies on donations to fund its global recruitment and training programme and send volunteers to countries where they can share their skills and help to change people's lives.

Blowfish Digital has been appointed to develop a Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaign that will target potential donors and skilled volunteers.

This will include the most effective keywords, creative management and link management to increase visibility and reach for the charity's mission and global projects.

Michael Dean, Head of Digital at VSO, said: "Our network of over 1,500 volunteers are a good mix of skilled professional people, students and school leavers working in over 34 countries.

"We are actively recruiting volunteers and seeking donations through a range of media to help meet our challenging targets.

"We can increase our reach out to key markets online through a carefully targeted campaign.

"Blowfish Digital has the expertise to help us achieve our objectives over the next 12 months".

Farhad Koodoruth, Managing Director of Blowfish Digital, said: "Having been selected following a very competitive pitch, VSO has given us a very specific brief in terms of targets and objectives.

"The charity is involved in a number of major development projects around the world.

"The tremendous work it has done over the years and the difference it has made to millions of lives is widely recognised.

"The organisation relies entirely on volunteers and private donations and the key for us is to reach audiences in the right places online which inspire them to act".

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