Bluman devises guerrilla projection for TV show

Audio/visual specialist Bluman Associates has devised a guerrilla projection featuring architectural mapping techniques to help launch the new series of Channel Five's 'Gadget Show'.

'Gadget Show' presenters went head-to-head in a challenge to find the best way to use new technologies to promote the new series.

Jason Bradbury worked with Pod Bluman from Bluman Associates and Bruce Ferguson from the Darkroom to devise a high-impact event using Marble Arch in London as the backdrop for a production sequence based on the iconic 'Space Invaders' computer game.

Bluman and Ferguson developed the content from Bradbury's brief, taking measurements of the arch's dimensions in order to create the 3D effects and perspective.

Bluman said: 'The key to successful architectural projection mapping is the content design, developing a story that will work with the building.

'In this case, Bradbury identified the resemblance between the shape of Marble Arch and the Space Invader from the computer game of the 1970s.

'We had to make some tweaks to the original design, resulting in the evolution of what has come to be known as the "Gadgetvader".

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