Bluman details video and projection capabilities

A Bluman Associates product story

Edited by the Marketingweek Marketplace editorial team Jan 18, 2010

Bluman Associates has completed high-visibility campaign projects for Greenpeace and at the UN Climate Change Conference, utilising its expertise in video and projection services.

The projects included projection onto the roof of the Houses of Parliament and a 20m-tall giant globe in Copenhagen's City Hall Square.

Following a campaign for Christian Aid, describing its climate change message, Bluman Associates was brought onboard by Greenpeace for a high-profile guerrilla projection in central London.

The company had to work reflexively in response to fast-moving events.

Bluman Associates also provided full project management to Absolute Hollywood during the UN Climate Change Conference.

Designer James Lanier conceived a 20m-tall Total Sphere, representing planet Earth, which dominated the central square of Copenhagen.

Bluman Associates deployed 10 Christie S+20k c/w/Twist projectors and two Delta Media Servers, running over 2km of custom-made fibre-optic DVI distribution system, to deliver a constantly rotating map of Earth, augmented by various live feeds from television broadcasters and pre-recorded pieces made by NGOs and other organisations.