Product category:
Public relations
News Release from: Blah Blah pr
Edited by the Marketingservicestalk Editorial
Team on 28 March 2008
Villaparade chooses Blah Blah pr
Newly-launched Blah Blah pr has been appointed, without pitch, to deliver a comprehensive PR programme to support one of the country's fastest growing travel companies, Villaparade.
Currently Villaparade offers in excess of 200 exclusive villas and beachfront apartments for holiday rentals in over 18 resorts in Mallorca, Menorca, the Algarve, Ibiza and Dubai However, due to expected expansion, which will see its property portfolio increase to over 350 by 2009, Villaparade decided to implement a comprehensive communications programme, in which public relations will play a significant role in helping the company to facilitate its increasing market share in the travel industry
This article was originally published on Marketingservicestalk on 26 Mar 2008 at 8.00am (UK)
Related stories
Is results-based PR the way forward?
Jason Kelly, PR Director for newly launched Blah Blah, examines how the industry could help itself by exploring the full potential of results-based public relations to retain clients.
BSC kicks off safety awareness campaign
The British Safety Council (BSC) is launching a significant awareness campaign to ensure safety stays firmly at the top of the agenda for business in the UK and overseas.
Miele adopts Loud voice for word of mouth campaign
Domestic appliance manufacturer Miele is to undertake a national word of mouth campaign using both traditional and social media to promote its range of premium domestic appliances.
Launched in January 2008, Blah Blah pr is a full-service public relations agency, which forms part of The Direct Marketing Group.
Blah Blah pr was introduced to Villaparade by its incumbent creative agency, Millennium, and it is anticipated that they will work together on a number of projects.
One of the first assignments will be to maximise awareness for Villaparade's newly launched website in both the trade and consumer sectors.
"Being awarded the Villaparade account is absolutely fantastic, and is testament to the team's ability to implement effective public relations strategies to accommodate different client needs," commented Jason Kelly, PR Director for Blah Blah pr.
"Villaparade is an exciting brand and I'm sure the services we put in place will support its overall strategy of increasing market share".
"We chose Blah Blah pr because of their understanding for what we wanted to achieve in the budget we have; their proposal matched our needs perfectly and gave us complete confidence in their ability to deliver the outcome we require," stated Andrew Warden, Sales and Marketing Director of Villaparade.
• Blah Blah pr: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
