Directory lists carbon offset providers

Black Pig, the award-winning full service creative agency, has launched OurCarbonNation.com, an intuitive online directory of carbon offset providers which makes selecting a supplier easy.

The site's launch comes just in time for the Tree Council's National Tree week from 21 November 2007, which marks the beginning of the tree planting season.

Our Carbon Nation approached Black Pig to develop a website to provide structured and logical access to hundreds of carbon offset programme providers and enable users to find a carbon offset provider.

The site enables users to browse by what unavoidable carbon emission source they'd like to offset, through which type of offset programme and where the results will be undertaken and where the provider is based.

All this functionality is provided through instinctive button toggles and drop-down options.

The design of the website has been deliberately kept clean and simple as not to detract from the service providers and aids navigation, which is a breath of fresh air when compared to its competitors.

Streamlined icons on the site give the user at a glance visual aids to what each toggle button does and are then used again as reference aids for each service supplier.

Because carbon offsetting is a relatively new and in some cases controversial industry Our Carbon Nation wanted to give the site users as much information on which to make their decision on which service provider to choose, if any, by incorporating a content managed news page.

This page is now the home to a number of reference and news articles to assist users in making a decision.

Another tool added to the site to encourage and enable the exchange of ideas around climate change and carbon offsetting is the integration of a community forum.

National Tree week is the UK's largest celebration of trees and woodland, highlighting the importance of trees to Britain.

Up to a million trees are planted each year as a result of the campaign.

Sarah-Jane Higgins, Black Pig's Managing Director, commented: "As a company which has achieved ISO 14001 accreditation we're aware of the growing importance of being conscious about the implications your everyday actions have upon the environment.

"We're pleased to have developed this resource which will enable consumers and business owners alike to make an informed decision on whether carbon offsetting is for them and which provider to use".

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