Black Pig unveils IVF clinic site

Full service creative agency Black Pig has created a new website for the world's first IVF clinic Bourn Hall.

Black Pig was challenged to produce a website that reflected the clinic's progressive, caring nature and enabled users to read and learn about the stages of the clinic's treatments and find reassurance in its history and impressive services.

The soft colour palette and uncomplicated navigation make browsing the site a relaxing experience for users with renderings of plant life and contemporary image crops to represent the new life elements implicit in Bourn Hall's services.

The site also makes good use of java script for selecting biographies on key staff members and navigation menus.

Nicola Graver, Human Resources Director at Bourn Hall Clinic, commented: ''Black Pig immediately grasped what we are all about at Bourn Hall and the ethos we wanted to convey with our website.

"The people at Black Pig took time to get to know us and demonstrated a collaborative approach ensuring compatibility with our brand brief and sound project management.

"We are delighted with the first phase of our new website and look forward to working with Black Pig in the future to develop this further through innovative use of technology to bring greater functionality both to us and our customers".

David Higgins, Director at Black Pig, commented: "We're extremely pleased with the finished site for Bourn Hall Clinic - we feel that it provides an ideal online environment for the clinic to convey its service and heritage to its clients whilst maintaining the integrity and trust that it has established".

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