Product category:
Database management, list services
News Release from: Blueberry Wave
Edited by the Marketingservicestalk Editorial
Team on 09 January 2008
Travel City Direct appoints Blueberry
Wave
UK tour operator Travel City Direct has joined forces with one of the UK's leading providers of data-led marketing solutions - Blueberry Wave.
Blueberry Wave has been appointed to implement a data-driven marketing strategy to enrich their customer insight and CRM targeting initiatives for 2008 This activity includes developing a CRM database to enable TCD to realise the transactional and behavioural potential of their customers
This article was originally published on Marketingservicestalk on 18 Dec 2007 at 8.00am (UK)
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Another key focus for Blueberry Wave is to engender loyalty not just within TCD but across the portfolio of XL Leisure Group brands including Kosmar Holidays, Aspire Holidays and XL Holidays, as well as XL Airways for chartered airlines and XL.com, an internet travel portal.
Carol Williams, Marketing Director at TCD, commented: "Blueberry Wave was always top of our list because of their expertise in this field.
"The bespoke database they are developing for us will revolutionise our marketing strategy to build loyalty and value and ensure we have robust processes for the future.
"Their support and thoroughness in all areas assures me we have made the right choice".
Pamela Bath, Director at Blueberry Wave, said: "With Travel City Direct's multichannel approach to marketing their holidays, they have built a database of nearly two million customers, which we will now use to establish marketing approaches to achieve a measurable ROI and realise the value in a single customer view.
"It's paramount for a fast-paced travel company like TCD to have a dynamic platform from which to understand the customer journey and to deliver sophisticated communications on an ongoing basis".
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