Product category:
Database management, list services
News Release from: Blueberry Wave | Subject: data analysis
Edited by the Marketingservicestalk Editorial
Team on 18 December 2007
Carphone Warehouse appoints Blueberry
Wave
Carphone Warehouse, one of the world's leading telecommunications companies, has appointed data company Blueberry Wave to analyse data from its 4.5 million mobile customers in France.
Blueberry Wave's objective is to analyse the recency, frequency and monetary value (RFM) of The Phone House's customers (Carphone Warehouse's brand name in France) so the company can better understand, reduce churn and up-sell to existing customers, as well as use the results for modelling and acquisition purposes Stephen Simpson, Senior Group Direct Marketing Manager at Carphone Warehouse, said: "We have always been very impressed with the approach Blueberry Wave has taken to our data requirements; their expertise and knowledge across all aspects of data, combined with their integral understanding of marketing, has helped us to deliver highly successful retention and new customer acquisition campaigns time and again
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
Related stories
Reconstruct increases accuracy of e-marketing
Data management provider Celerity has launched a product that has been used successfully by Nectar to correct addresses from bounced emails.
"We are looking forward to Blueberry Wave delivering insight on our mobile customer base in a France that will enable us to further continue our strong growth in that country".
Pamela Bath, Director at Blueberry Wave, said: "We are very pleased to be playing a key role driving Carphone Warehouse's success in France.
"With Carphone Warehouse, as with all our clients, we focus on delivery; we always think how the data we analyse, source or model can best be used to maximise return investment from marketing activity".
• Blueberry Wave: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
