Blackjack to promote Betfair at Ascot
A
Blackjack Promotions product story
Edited by the Marketingweek Marketplace editorial team
Jun 18, 2009
Blackjack has been appointed by online betting website Betfair to promote and bolster online registration at the 2009 Royal Ascot.
Promotional staff wearing Adwalkers - a wearable digital screen platform - will be used to allow race goers to interact immediately and directly with the Betfair website.
Ascot visitors will be offered a promotional free GBP5 bet on the race day.
Customers will be directed to the Betfair website in order to place the bet and enter contact details.
The campaign is targeted at people 18 years old and over, with a long-term view to promote the Betfair website, increase customer traffic and encourage future betting.
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