Blackjack creates airport promotional partnership

Airport promotions agency Blackjack has formed the Airport Promotion Agencies network, a pan-European promotional partnership supporting and activating promotional activity in 70 European airports.

The partnership, driven by Behzad Saednejad, CEO of Blackjack, will provide design and creative capabilities, trained security cleared staff to create and activate the promotional activity for airports, retailers and brands in airport duty-free zones.

APA partnership offers the pooled resources of ten specialist promotions agencies across Europe.

Airports, retailers and brands will benefit from state of the art training and recruitment facilities, access to 20,000 trained sales and customer service staff ,where promotional activity is required.

"The APA will improve and set the standard for airport promotional activity anywhere in Europe," explained Saednejad.

"It will provide an organisation with all the tools necessary for setting up and activating promotions.

"Airports, retailers and brands will benefit from the wealth of experience, resources, facilities and expertise to effectively run branded activity in airports to drive sales".

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