Binley's updates pharmacists databases

A Binley product story
Edited by the Marketingweek Marketplace editorial team Jul 6, 2007

Binley's has released the latest updates to Binley's Database of NHS Pharmacists and Binley's Database of Retail Pharmacists.

Edition 18 of NHS Pharmacists comprises 10,347 named personnel including 1,888 new contacts at 1,268 locations within the UK.

Areas of responsibility include chief pharmacist, pharmaceutical advisor, head of clinical services and public health consultant.

Edition 11 of Retail Pharmacists comprises 16,121 named personnel including 2,064 new contacts located at 13,022 retail pharmacy organisations within the UK.

Areas of responsibility include type of Pharmacist, such as Senior Pharmacist and Locum Pharmacist and type of Purchaser, such as purchaser at branch level or purchaser for a whole chain.

These databases would be of interest to any commercial manufacturer or supplier seeking to influence key personnel from hospital and retail pharmacies.

Extracts of this database can be supplied on CD, via email, as pre-printed address labels or envelopes for use in direct marketing campaigns undertaken by Binley's mailing house or a third-party mailing services provider.

Data can also be imported into ETMS/CRM systems.

NHS Pharmacist selections can be made by job responsibility, country/region, hospital, clinical services and service category.

Retail Pharmacist selections can be made by location, job responsibility, outlet profile, buying group, and dispensing and non-dispensing roles.

Data is maintained continually and 100% verified twice a year.

Base price for a one-off use is £250 per 1,000.

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