Virtual cinema utilises Facebook and Twitter

Digital marketing agency Bigmouthmedia has developed Twittkino, a virtual cinema for Paramount in Germany that utilises social networking websites to communicate with customers.

Twittkino enables Paramount to provide interested film fans on Facebook and Twitter exclusive insights into the latest trailers, movie premieres and other events from the world of cinema.

Paramount is campaigning under the slogan 'we'll bring cinema home' and Twittkino is completely integrated with Facebook and Twitter, where fans' posts are published in real time.

Using their Facebook or Twitter accounts film fans may visit Twittkino to register and see the latest exclusive trailers, live streaming of movie premieres and a host of further features, including one that allows members to post questions prior to major premieres that will be answered on the red carpet by stars.

A selection of further activities including competitions is also planned.

The campaign will be promoted via classic display advertising as well as on Twitter and Facebook.

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