Bigmouthmedia to boost Comic Relief awareness

A Bigmouthmedia product story
Edited by the Marketingweek Marketplace editorial team Feb 19, 2009

Bigmouthmedia has been retained by Comic Relief as digital marketing agency and will be responsible for boosting online awareness of the appeal and increasing search traffic to the charity's website.

The agency will use a blend of search engine optimisation and pay-per-click to drive visitors to the appeal website.

The 2009 campaign centres on the event's sponsored celebrity climb of Mount Kilimanjaro.

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