Bigmouthmedia retained as BA search agency
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Bigmouthmedia product story
Edited by the Marketingweek Marketplace editorial team
Sep 29, 2008
Bigmouthmedia has renewed its partnership with British Airways, retaining its position as the airline's search agency.
British Airways confirmed that Bigmouthmedia will help plan, implement and manage its paid and organic search strategies.
Working together with the airline's digital marketing team to drive their search engine optimisation and pay per click strategies, the agency will be responsible for developing and executing the company's paid search campaigns across the UK market.
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