BT picks bigmouthmedia's search services

BT has selected bigmouthmedia to provide search engine marketing for The Phone Book from BT and BT Tradespace.

The deal follows pitches from seven agencies and includes both paid-for and natural search.

"We were impressed by bigmouth's wealth of knowledge of search disciplines and their approach inspired confidence - we believe that using one agency for both paid for and natural search will pay dividends for us," said Nick Ratcliffe, general manager Marketing and Strategy, BT Directories.

BT Tradespace is BT's growing online community incorporating a business directory and marketplace.

Customers can buy and sell products and services, find a business and network.

Unlike a conventional business directory, members can use social media tools such as blogs, photos, videos and podcasts to promote their products and services.

"This is an exciting win for us; due to the scale and complexity of BT's operations, this promises to be a challenging project, and we are delighted to be taking a lead role in ensuring the brand's continued online success," said Lyndsay Menzies, managing director of bigmouthmedia UK.

The campaign will be tracked using DoubleClick technology.

For prospective customers, BT Tradespace provides the opportunity to get to know a business before buying from them.

The online edition of The Phone Book from BT offers both Business and Residential A-Z listings as well as classified ads.

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