Bigmouthmedia charts UK affiliate map

Bigmouthmedia has conducted Britain's first survey of affiliate spending on PPC campaigns across the country.

Commissioned to extend Europe's largest independent digital marketing agency's understanding of the expanding UK affiliates market, the research provides a fresh perspective on affiliates' PPC costs across Britain.

It reveals that London and the South East continue to dominate the marketplace, but spending in regions such as Scotland, Wales and the North West is beginning to reach significant levels.

Compiled using data from a comprehensive range of affiliate networks, the research has also enabled bigmouthmedia to generate a wide range of spending ratios for specific verticals such as travel, finance and fashion.

"Our research has shown that the affiliates are extremely savvy when it comes to search marketing; if you're going to run an affiliate campaign you absolutely need to coordinate it with your search campaign," said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

"It will be interesting to see how the map changes after Google alters its keywords bidding policy on 6 May, but this has been a fascinating survey that has not only redrawn the affiliates map of Great Britain, but has also given bigmouthmedia's analysts a detailed overview of the complex national marketplace and its local fluctuations".

ClickAngel Director Ed Wilkinson added: "It is notable that more than two-thirds of all UK affiliate spend identified in the bigmouthmedia survey was from outside London and the South East.

"We see this as a reflection of the fact that whilst there is still a general London centricity in terms of the affiliate networks themselves, most of the investment and enterprise that is actually driving the process comes pretty well evenly distributed from all corners of the UK".

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