Bigmouthmedia wins top search awards

A Bigmouthmedia product story

Edited by the Marketingweek Marketplace editorial team Mar 12, 2008

Bigmouthmedia has clinched two top prizes at the Revolution Awards, for "Best Financial Services Campaign" and "Best Search Campaign".

Europe's largest independent digital marketing agency cleaned up in the categories for "Best Financial Services Campaign" and "Best Search Campaign" after leading a highly successful search engine marketing strategy for credit card giant Barclaycard.

The award wins have underlined the success of an organic search marketing strategy backed by strong PPC and affiliate campaigns capable of delivering remarkable results.

Bigmouthmedia has consistently exceeded expectations, pushing down costs and generating enhanced levels of consumer understanding with an approach that has set new industry standards.

"We're delighted to have won two Revolution Awards - not only do the wins provide welcome recognition for a hard-working and talented team, but they also serve as vindication of our unique approach," said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

"Given that the finance channel's top level generic terms are dominated by aggregators, our strategy circumvented the usual high-level target keywords and focused on second tier phrases instead.

"That approach, combined with an innovative performance-related remuneration scheme, proved to be both successful and cost effective".

The brace of Revolution Awards falls in an exciting month for bigmouthmedia.

Last week saw CEO Steve Leach named Regional Director of the Year by the Institute of Directors in Scotland, while later this month the company is also shortlisted for honours at both the Fast Growth Business Awards and the UK Technology and Innovation Awards.