Bigmouthmedia expands into Italy

A Bigmouthmedia product story

Edited by the Marketingweek Marketplace editorial team Nov 8, 2007

Following its recent rebrand of Nordic, French and German offices, bigmouthmedia, Europe's largest independent search marketing agency, has added the Italian remit to its brand portfolio.

The rebrand will be unveiled at the IAB Exhibition from 7-8 November where bigmouthmedia will exhibit for the first time.

Chiara Zanetta MD of bigmouthmedia in Italy, responsible for driving growth and expansion under the new brand in the Milan office, said: "We are thrilled to be a part of the bigmouthmedia brand in Italy - we have seen the fantastic reception the rebrand has received in France, Germany and the Nordics and know that the confident and exciting brand will be just as well received here".

The expansion into Italy comes during an exciting year for bigmouthmedia - with the addition of Bravofly, Meridiana and Wall Street Institute to its already impressive client list.

Bigmouthmedia is forging ahead retaining and expanding on its position as the leading digital marketing company in Europe.

Bigmouthmedia CEO Steve Leach spoke after the announcement: "It was the natural progression to include Italy - the growth and expansion we have been experiencing throughout Europe has been exceptional and now with Italy also included under the bigmouthmedia banner the continuity of the brand's expansion is clear".

The future for bigmouthmedia sees further growth and development within its product portfolio, as well as further investment into the vertical-specific arena of SEM, with expansion of the agency's expert teams in online retail, travel and finance marketing for customers including Hilton, British Airways, Experian and Barclays.

In addition, further geographic footprints are in the development phase.

This has been a rewarding year for bigmouthmedia and its clients with a host of industry awards that include being named as a Financial Times UK Best Workplace, Media winners at the 2007 Fast Growth Business Awards, National Business Awards for Scotland as well as being short listed for four National Business Awards and an IMA Award for Media Agency of the Year.