Product category:
Search marketing
News Release from: Bigmouthmedia
Edited by the Marketingservicestalk Editorial
Team on 25 September 2007
GlobalMedia rebrands as bigmouthmedia in
Germany
Following its recent rebrand of Nordic and French offices, bigmouthmedia, Europe's largest independent search marketing agency has added the GlobalMedia hq in Germany to its brand portfolio.
The rebrand will be unveiled at the OMD Exhibition from 25-26 September where bigmouthmedia will exhibit for the first time Bigmouthmedia UK Head of Search Andrew Girdwood will also present on Multi Country SEM Management
This article was originally published on Marketingservicestalk on 24 Sep 2007 at 8.00am (UK)
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Axel Schoenau MD of bigmouthmedia in Germany, responsible for driving growth under the new brand in the Munich and Hamburg offices said: "We are excited to be part of this confident and dynamic brand - we have seen the brand excitement created in the Nordics and France and know it will be as well received here in Germany".
The expansion into Germany comes during an exciting year for bigmouthmedia - with the addition of Otto and Austrian Airlines to its already impressive client list.
Bigmouthmedia is forging ahead retaining and expanding on its position as the leading digital marketing company in Europe.
Bigmouthmedia CEO Steve Leach spoke after the announcement: "The growth and expansion we are experiencing with bigmouthmedia has been phenomenal.
"Placing the German offices under the bigmouthmedia brand helps us to accelerate our growth with one clear brand message across this very important territory for us.
"Bigmouthmedia Germany has some excellent talent and a strong client list".
The future for bigmouthmedia sees further growth and development with its product portfolio as well as further investment into the vertical-specific arena of SEM, further developing its expert teams in retail, travel and finance marketing online for customers including Hilton, British Airways, Experian and Barclays.
In addition, further geographic footprints are in the development phase.
Nazo Moosa, Associate Director at the Carlyle Group, which backed the merger of the two companies in December 2006, commented on the market strategic importance of the rebranding: "The goal of the fusion between GlobalMedia and bigmouthmedia was to create a major market force in Europe.
"This has been achieved and now it's time to simplify and strengthen our brand message to accelerate the move toward a worldwide full service agency and explore opportunities to expand the product and geographical mix".
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