Survey reveals gender divide in views of Google

A new survey commissioned by bigmouthmedia reveals that men are more likely than woman to criticise Google for being too commercial.

A previous bigmouthmedia commissioned survey has revealed that there are deep uncertainties among UK web users over the leading search engine's privacy intentions.

The latest survey commissioned by bigmouthmedia has revealed that men are more likely than women to criticise Google for being too commercial.

Over a thousand UK internet users responded to the question: "Is Google becoming too commercial?" and less than a third answered "Yes".

There was a difference of more than ten points between male and female answers.

Some 35% of men thought Google was too commercial whereas only 23% of women agreed.

"The public's opinion of Google and of any search engine is an important indicator to us," said Andrew Girdwood of bigmouthmedia.

"Opinion hints at possible future shifts in market share - it is important for a digital marketing agency to be aware of the psychology of the search landscape.

"Searchers will react differently to advertisements on Google as their opinion of the search engine changes".

Bigmouthmedia is an international search marketing agency and multilingual specialist that helps brands achieve the best possible positions in organic and paid search.

Executive Editor of US based SearchEngineLand, Chris Sherman, was asked why public opinion may be becoming less forgiving of Google: "All successful companies go through similar evolutionary phases; when they're young and innovative, they can do no wrong, especially if they're changing things in a positive way and providing benefits that were previously costly or unavailable.

"As the company matures, competitors begin to grumble, and the company inevitably makes mistakes that cause once loving customers pain or inconvenience".

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