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News Release from: BIG Conference | Subject: BIG Conference 2008
Edited by the Marketingservicestalk Editorial
Team on 11 February 2008
BIG Conference covers B2B research for
clients
This year's conference, on the subject of B2B Marketing: the issues and the practice and taking place in Chepstow on 21-23 May, has more client involvement than ever before.
Rather than just debating the practice of B2B research in isolation, the conference will be covering many B2B issues affecting our clients and the way B2B research needs to respond to those challenges At the same time, this perspective will be complemented by contributions from both large and small agencies covering the practice of B2B research, including new techniques
This article was originally published on Marketingservicestalk on 9 Jan 2008 at 8.00am (UK)
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Conference tackles B2B marketing industry
May 21 to 23 sees this year's BIG Conference - the conference designed for business to business marketers and market researchers.
So if you want to know what B2B issues our clients are currently dealing with, how B2B research fits into the wider economy, and the latest trends, then don't miss the 2008 BIG Conference.
We are pleased to welcome Dr Roger Palmer, Professor of Marketing and Management at Henley Management College, as our opening keynote speaker.
He has substantial senior management experience and his consultancy work includes the implementation of strategy in manufacturing and technology businesses and the development of marketing programmes and activities.
This first session will set the scene and cover hot topics in the business world today including co-creation of value and new approaches to marketing, return on investment and customer centricity.
Next we have the client perspective, with contributions from highly regarded companies such as RBS, Nokia and Dow talking to us about the issues their organisations are facing; where B2B research fits in; what pressures they face as research buyers and how market research is used alongside other forms of data.
Dave Gidney from Dow will then chair the next session, covering emerging approaches to data integration within client organisations, data mining and holistic consultancy.
The second day, focusing on the practice of B2B research, starts with three joint agency and client presentations from Royal Mail, The Highways Agency and BT.
This session will explore different approaches to building customer value, including models to create sustainable partnerships, stakeholder relationships and customer focus.
New techniques are covered in detail, with Friday's session about word of mouth in marketing communications and how to develop, manage and analyse data from B2B online communities.
The psychology of words, blogging and Facebook for researchers and best practice on migration from a telephone study to an online approach are new techniques to learn in the interactive workshops on Thursday afternoon.
In addition to the format change with more active participation - beginning with the Client QandA session - on Friday we will also have a lively debate about procurement with audience votes.
We are delighted that Mark Earls will wind up the conference with an informative and entertaining session on Friday afternoon.
He is a leading thinker on brands, marketing and consumer behaviour and has been described as "one of the smartest thinkers in marketing today".
His book 'Herd: how to change mass behaviour by harnessing our true nature', challenges our received wisdom about mass behaviour and develops an alternative model rooted in our 'Herd' nature.
The two-day programme will appeal to anyone wanting to be up-to-date on the latest issues facing B2B clients, as well as on the latest practice within the B2B research world.
The conference is well known for its mix of the serious and fun, with great opportunities for social networking and relaxing in a picturesque spot.
Book now to take advantage of this most exciting programme.
Wednesday 21 May 11.00 Golf tournament tee off; Registration from 16.00-18.00; 18.00 Welcome drinks; 19.30 Dinner; 21.30 After-dinner entertainment.
Thursday 22 May Session 1 BIG business Issues Chaired by: Kathy Hurst; 09.15 Dr Roger Palmer Henley Management College New approaches to marketing - co-creation of value; 10.00 Roger Sant Millward Brown Research and return on investment; 10.20 George Knight Penumbra Consulting Is customer-centricity doomed or deliverable?; 10.40 Discussion; 10.55 Coffee; Session 2 The client perspective Chaired by: Ruth McNeil; 11.25 Mike Barnes Royal Bank of Scotland Boardrooms, Briefs and Banks: a research client perspective; 11.40 QandA session Stavros Kyris Nokia Enterprise Solutions Dave Gidney Dow Coatings Solutions Mike Barnes Royal Bank of Scotland; 12.20 Discussion; 12.40 Lunch; Session 3 Data integration Chaired by: Dave Gidney; 14.05 Mark Kingsbury Bootstrap Insights Integrating "behavioural" and "attitudinal" data in B2B markets; 14.25 John Connaughton and Lee Brumwell Illuminas and Barclays Bank Developing the optimum customer proposition for business banking; 14.45 Discussion; 15.00 Tea; Workshops 15.30 1 Diana Tunney The Best Organisation -Speaking the B2B customers' language; 16.45 2 Ray Poynter The Future Place Web 2.0 in practice 3 John Bremer Harris Interactive Transitioning survey modes in a B2B context; 17.00-19.00 Tennis tournament; 19.30 Pre-dinner drinks; 20.30 Conference Dinner; 22.00 Disco.
Friday 22 May Session 4 Three approaches to building customer value Chaired by: Nick Coates; 09.30 Laura Godfrey and Claire Rainey Synovate and Royal Mail Group Royal Mail joint expectations management model; 09.50 John Wicks and Tom Herring MVA Consultancy and The Highways Agency Stakeholder and partnership building to deliver transport initiatives; 10.10 Judith Staig and Jonathan Wibberley GfK NOP and BT Putting the B2B customer at the heart of everything we do; 10.30 Discussion; 10.45 Coffee / Room checkout; Session 5 The BIG procurement debate Chaired by: Claire Labrum; 11.30 For: Eleanor Shaw BPRI Procurement - Big Bad Wolf or Grandma? Against: Carl Bennett Gilmour Research Creative research and the formal procurement process; or, putting the moron in oxymoron; 11.50 Discussion; 12.00 Drinks; Session 6 New techniques Chaired by: Pene Healey; 12.20 Paul Tinworth and Richard Hepburn Maven Research and Munro Global Understanding networks in the B2B marketplace; 12.40 Nia Emlyn-Jones FreshMinds The business of business communities; 13.00 Discussion; 13.10 Lunch Session 7 New directions Chaired by: Phyllis Macfarlane; 14.30 Mark Earls If 'we' not 'I', then what? Some new directions for B2B marketing and market research; 15.05 Discussion; 15.15 Close of Conference and Tea.
The conference takes place on 21-23 May 2008 at Marriott St Pierre Hotel, Chepstow.
Who should attend? Because of the focus on business-to-business research the conference is of a size which offers benefits to both buyers and suppliers.
It provides the best environment in which to: Learn from leading practitioners in this area; Exchange experiences, problems and their solutions with your peers; Obtain training from well-known B2B specialists; Meet up with other people in the industry in a stimulating, enjoyable and relaxed atmosphere.
Sponsors.
If you are involved in any aspect of business-to-business research and marketing or your organisation's knowledge management team, as a planner, strategist, analyst, buyer or supplier, take advantage of this ideal opportunity to mix with colleagues and swap news, views and experiences.
Demand is expected to be high because of the broad appeal of the conference topics and all bookings will be handled on a first-come first-served basis.
You should, therefore, get your booking in early to avoid disappointment.
Please note that the 10 per cent Early Bird discount only applies if your booking form and full payment is received by Friday 29 February 2008.
Grateful thanks go to our conference sponsors.
At the time of going to press they include: Accent Critical Research e-Rewards Market Research GfK NOP Illuminas NIPO software Research Now.
Conference committee President: Phyllis Macfarlane Chair: Kathy Hurst Nick Coates Alison Lawrence Richard Collins Ruth McNeil Pene Healey Bill Pilley Allison Joyce.
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