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News Release from: BIG Conference | Subject: BIG Conference
Edited by the Marketingservicestalk Editorial
Team on 09 January 2008
Conference tackles B2B marketing
industry
May 21 to 23 sees this year's BIG Conference - the conference designed for business to business marketers and market researchers.
The venue, the St Pierre hotel and conference centre at Chepstow, and the running time (Wednesday evening start and close on the Friday afternoon) remain the same But this year's emphasis is rather different, with more focus on what is happening in the diverse world of our clients that shapes what research they need
This article was originally published on Marketingservicestalk on 11 Feb 2008 at 8.00am (UK)
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BIG Conference covers B2B research for clients
This year's conference, on the subject of B2B Marketing: the issues and the practice and taking place in Chepstow on 21-23 May, has more client involvement than ever before.
We recognise that it is all well and good us talking about business to business research, but equally important is for us to understand its place in the world and what is driving the research that clients require today.
It is this wider perspective that we are looking to hear about and debate on Day One, with the second day devoted to more general B2B research issues such as techniques and approaches.
We are delighted to have with us at the conference two keynote speakers well known on the conference circuit and with their own idiosyncratic messages.
The conference opens with a talk by Dr Roger Palmer, Professor of Marketing and Management of Henley Management College, who will talk on New Approaches to Marketing.
Palmer is an entertaining speaker who will concentrate on the topical issue of co-creation, using anecdote and examples in a way that engages any audience.
On Day Two, our keynote speaker is Mark Earls, a renowned thought leader and communicator in marketing circles.
Earls is a leading thinker about brands, marketing and consumer behaviour and has been described as "one of the smartest thinkers in marketing today".
He is author of 'Herd: how to change mass behaviour by harnessing our true nature', and has particular experience with consumer brands that can usefully be transferred to a B2B stage.
We look forward to both of them re-jigging our ideas and giving us fresh food for thought.
The Thursday afternoon will offer the chance of three different research "training" workshops with three very different sessions - one on "speaking the B2B customer's language", one on Web 2:0 in practice (a popular reprise with Ray Poynter discussing blogging and Facebook for researchers) and the third on Transitioning Survey modes - discussion on the topical issue of migrating from one data collection mode to another and how to do this with the most success.
Our thanks again to those sponsoring us for this year.
At the time of going to press they include Accent, e-rewards Market Research, GfK NOP, Illuminas, Nipo software and Research Now, with a number of other sponsors eagerly anticipated.
The finalised conference programme is now available.
Deadline for early bird booking is February 29.
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