Product category:
Point of purchase, retail design
News Release from: Bezier
Edited by the Marketingservicestalk Editorial
Team on 27 June 2007
Bezier researches global in-store
marketing
In order to expand its group status and solidify its position as market leader, bezier has announced its commitment to research and pioneering in-store marketing at a global level.
The company, which prides itself on taking a proactive, innovative approach to its business, is currently the largest in-store marketing agency in Europe bezier has appointed Sara Rothbard as Innovations Coordinator to carry out this research and reporting of trends
This article was originally published on Marketingservicestalk on 12 Mar 2007 at 8.00am (UK)
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Her role has been created with the aim of travelling to various exhibitions and installations worldwide in order to discover exactly what the POP market looks like in other countries, and how new developments and technology are being best used in evolving the in-store marketing industry.
Rothbard has previously studied Design Management and Innovation, and has worked agency side in both design and creative marketing prior to her appointment at bezier.
In the upcoming months she will be attending industry events in Milan, New York, Chicago, and Paris, learning about all aspects of the POP industry from new methods of in-store communication to retail architecture, and even how to implement energy efficiency when considering design.
Mark Shaw, CEO at bezier, said: "As shopper behaviour becomes increasingly complex, global research in retail is becoming increasingly important in order to identify opportunities and developments in the sector.
"We know that the media has and continues to become more fragmented, and that the rise of interactivity and social media is also shaping the decisions of consumers.
"With this trend set to grow, it is becoming difficult to grab and retain the attention of shoppers, resulting in the need for innovation, brand experiences and impressive in-store ideas.
"By capitalising on new ideas across the globe, bezier hopes to remain at the forefront of leading in-store trends.".
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