Product category:
Point of purchase, retail design
News Release from: Bezier | Subject: Whispering Windows
Edited by the Marketingservicestalk Editorial
Team on 17 April 2007
Innovative POP brings DVD launch to life
Twentieth Century Fox has mounted a spectacular in-store drive for its 'Night at the Museum' DVD, including 6ft roaring 3D dinosaurs standing next to display units in selected stores.
The campaign has been designed and implemented by in-store marketing agency bezier Alongside the DVD standees is a full range of in-store merchandise including security shrouds, bus stops, till banners, chart headers, counter top and parasite units
This article was originally published on Marketingservicestalk on 12 Mar 2007 at 8.00am (UK)
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Plasma screens and "Whispering Windows" - featuring the sound of roaring dinosaurs - are also being used in key London stores.
Claire Pickup, Retail Marketing Controller at Twentieth Century Fox, said: "Night at the Museum has been a phenomenal success and we wanted to reflect the anticipation of the DVD launch with an exciting announcement of its arrival in-store.
"The campaign features a great mix of in-store media and is a fantastic achievement".
Martin Fawcett, Creative Director at bezier, added: "Successful in-store campaigns require an integrated approach that creates excitement and grabs shoppers' attention.
"By adding innovative POP such as floor graphics, Whispering Windows and 3D standees we are ensuring that the store 'comes to life', reinforcing the excitement in the film, and reflecting the wider campaign message".
Whispering Windows technology turns large display areas into multifunctional media opportunities by adding sound.
It transforms windows into audio-delivering sales and marketing message devices which can be used to pull in customers who may otherwise walk past a store, or to direct customers towards one area of a store in particular, building traffic.
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