Berkeley PR helps Magiq to reach key audiences

Berkeley PR has been selected by Magiq to educate the on-demand digital marketing expert's target audience about behavioural targeting and reach key audiences, including the SME and new-media sectors.

The campaign will target small businesses to highlight the benefits of website personalisation, as well as showing digital design agencies the advantages of offering the service to their customers.

Malcolm Duckett, chief executive officer at Magiq, said: For too long, confusion has shrouded the online privacy laws.

'Consumers are concerned about the risk of behavioural advertising and online behavioural targeting and unclear of any potential benefits, with a number of unscrupulous online practitioners fuelling this worry.

'With so much confusion surrounding this emotive subject, we need to educate the industry about online privacy and demonstrate the main benefits of one-to-one personalisation,' he added.

Paul Stallard, account director at Berkeley PR, said: 'For companies such as Magiq, it is vital to send the right message to the right audience.

'To reach business and new-media audiences, it is important to show what the products do, rather than the technology behind them.

'We need to remove the technological jargon and focus on taking clear and concise messages to Magiq's target audience,' he added.

Moving forward, the brief will also focus on a global blogger outreach campaign, and the solution's ultimate launch into the US market.

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