Product category:
Point of purchase, retail design
News Release from: Beyond Communications
Edited by the Marketingservicestalk Editorial
Team on 08 February 2008
Beyond works on major Spanish project
Retail specialist Beyond Communications has been appointed as design consultant by Henderson Global Investors and the Myramar Group to work on the Parque Miramar Shopping Centre at Fuengirola.
Beyond Communications will be responsible for auditing and then recommending changes and improvements to both the shopping centre and the adjacent Retail Warehouse Parque With 140 stores, hypermarket and cinema complex, the Parque Miramar in Fuengirola is the biggest shopping centre in the province of Malaga
Nearby, Parque de Medianas was opened in November 2005 complementing the shopping offer of the area.
The total investment of this shopping centre exceeds euro140 million.
Lawrence Hutchings, Director of Property, Shopping Centres (Europe) for Henderson, commented: "Situated in the heart of the Costa del Sol, Parque Miramar has a strong customer base of regular and destination customers.
"Henderson is keen to build on the strengths of the centre by focusing on brand positioning and the experience that visitors get from entry to exit.
"Beyond Communications' work will build on the customer service proposition and implement a number of initiatives designed to create a unique brand theme which can be applied throughout the centre".
Nick Butcher, Creative Director at Beyond, commented: 'This is a great opportunity for us to grow our presence in Europe and to continue building on our shopping centre experience.
"Parque Miramar is a very successful destination for locals and tourists alike, however there are considerable opportunities to improve the customer experience and increase revenues for the centre".
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