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News Release from: Benchmark for Business | Subject: Tipping Point/Freakonomics conference
Edited by the Marketingservicestalk Editorial
Team on 09 August 2007
Conference brings together great
economic thinkers
Malcolm Gladwell and Steven Levitt, two of America's greatest new economic thinkers, are to take part in an enthralling conference in London, Tipping Point Strategies in the Age of Freakonomics.
On 17 September London's QE2 Conference Centre will host one of the corporate world's most eagerly awaited business conferences: Tipping Point Strategies in the Age of Freakonomics The conference is being staged by Benchmark for Business, the UK's leading developer of executive events
It will feature the very first national UK appearance of two of America's most respected young 'gurus' of management thinking, Malcolm Gladwell and Steven Levitt.
The one day conference will give business leaders and senior executives a unique insight and the first opportunity to experience the speakers' controversial and 'different' views of business and the world at large.
Both Gladwell and Levitt are best-selling authors and hugely popular in the US where they are much sought after by strategists and business leaders seeking a competitive edge.
Gladwell has been described by Time Magazine as one of the "100 most influential people".
He is author of the world bestseller The Tipping Point, and argues that ideas, behaviour, messages and products can behave just like outbreaks of a disease.
They are social epidemics.
The first morning session will see Gladwell share his thinking about what it means to think about business as an epidemic.
The Tipping Point lays out the rules that govern trends, the roles people play in spreading them, and the power context which gives shape to them.
"The 'tipping point' itself is the moment when these factors all converge and the change or trend takes off", says Gladwell.
Gladwell's second morning session will centre upon his hugely successful follow-up book Blink, a look at how we make - and can control - snap judgements.
It is concerned with the smallest components of our everyday lives.
It looks at the pop psychology behind human interaction and explores how much we can learn from these first two seconds of an interaction.
Gladwell argues that it is time we paid more attention to those fleeting moments and by doing so we would end up with a different and happier world.
Steven Levitt, who has been described as the most brilliant young economist, will follow Gladwell's morning sessions with an afternoon sharing his own unique perspective on the modern world.
Levitt is co-author of international best-seller Freakonomics, and has been pinpointed by Time Magazine as one of the "100 people who shape our world".
To put it simply, he tends to see things differently from most people.
Levitt asks the most enquiring and rarely asked questions facing society today, and through his forceful storytelling technique shows that economics, at root, is the study of incentives.
Understanding the way this works is the key to unlocking an organisation's full potential.
Tipping Point Strategies in the Age of Freakonomics brings together two of the world's greatest new 'thinkers', and its London staging has been a considerable coup for organiser Benchmark for Business.
The conference promises to be an extraordinary event which will not only leave delegates brimming with new ideas and anecdotes relevant to their own situation but will also literally redefine the way in which they view the modern world.
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