Bell creates 'Unlocking Talent' identity

A Bell product story

Edited by the Marketingweek Marketplace editorial team Jul 7, 2008

Integrated and brand communications agency Bell has created the 'Unlocking Talent' identity for the Talent and Enterprise Task Force and its Prime Minister's Global Fellowship programme.

The Global Fellowship programme, which is taking place this summer, is funded by the Department for Children, Schools and Families (DCSF) and has been created to nurture outstanding talent and enterprise through international exposure to different countries and their way of life.

The British Council helped the DCSF to devise the programme and will manage it.

Bell has been involved from the start of this project, initially creating the 'Unlocking Talent' identity for the TandET and then executing its use via a bespoke mix of disciplines including online and press advertising, materials to support the interview process and items for a promotional pack (a record bag containing luggage straps, luggage tags, a travel document wallet, memory sticks, pens, notebooks and a plastic folder) for the lucky students taking part.

Alan Bell, managing director of Bell, said: "Bell is a company that values all of its people and invests each year in skills training.

"What better and more rewarding project to work on than a brand and communications brief designed to unlock the talents of this country's future workforce? "All aspects of this brief have been considered to enable the communications to deliver at every level.

"It gives us a great deal of pleasure to see this work launched to great effect".