Product category:
Marketing strategy and consultancy
News Release from: beyondanalysis
Edited by the Marketingservicestalk Editorial
Team on 18 March 2008
Beyond Analysis enters the Australian
market
Beyond Analysis has announced the acquisition of Sydney-based customer engagement agency Enzyme Insight Solutions, which will become Beyond Analysis Australia.
The acquisition will enable Beyond Analysis, a data-driven software solutions and advisory services company, to continue its rapid expansion The company aims to bring its unique approach to data - everything from traditional sources to web 2.0, and turning the resulting insight into new business propositions and online tools - to the Australian market
This article was originally published on Marketingservicestalk on 9 Jan 2008 at 8.00am (UK)
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"Australia is a key target market for us, not only because of the shared common language, but because we will be able to tap in to an excellent delivery capability and a large pool of data analysis talent in the country," said Group CEO Paul Alexander.
"We are already discussing significant opportunities with clients in Australia, and we believe this is a good market to lead and develop best practice thinking".
Beyond Analysis has a fundamentally different approach to working in Australia over its competitors, who have typically targeted major clients and requested up-front cash payments before investing on the ground.
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By investing in an existing business Beyond Analysis can quickly get down to the business of making appreciable improvements in clients' bottom lines.
"We are excited to be welcoming the Enzyme team in to the group," said Alexander.
"They share our vision of what we want to achieve from web 2.0 data and commercialising data - it's a good cultural fit.
"This acquisition will allow us to make use of Enzyme's expertise in this marketplace, their clients and their sector experience to allow us to capitalise on this growing opportunity".
Australian MD and founder of Enzyme, Dicken Doe, will remain with the company and will become the new MD of Beyond Analysis Australia.
"This is an exciting opportunity for Enzyme; we are delighted to be part of a global leader in the use of traditional and new data sources, and to be able to bring Beyond Analysis approaches and services to the Australian market," said Doe.
"As a business established in Australia we remain focused on the specific needs of the local market place, and can now combine resources and IP with Beyond Analysis to make Australia a leading light in the customer engagement world".
Beyond Analysis' client list includes a major DIY business, a telecommunications group, a broadcasting agency and a leading gaming and betting group.
Enzyme Insight Solutions have clients from the retail, airline, entertainment and financial services markets.
Beyond Analysis Australia will continue to work with these businesses and open up new markets with their bespoke solutions and IP investments.
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