Because creates Perrier brand experience
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Because Experiential Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jun 11, 2010
Perrier is sponsoring the Free Range Graduate Art and Design Show in east London and has appointed experiential agency Because to stage a stylish brand experience.
Because brand ambassadors will distribute complimentary Perrier cocktails at the show's opening fashion events.
The cocktails have been designed specifically for the occasion and will be served from a bespoke 5m circular sampling bar, backlit in Perrier's signature green.
At the same time, Because will be spearheading a distribution drive in east London bars and clubs.
Brand ambassadors will visit bars offering the chance to have a Perrier-themed evening, complete with complimentary personalised cocktails served by the Perrier team.
Bars that hold a Perrier evening can put forward their signature Perrier cocktail to be judged by a panel of experts for a chance to win a GBP1,000 prize.
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