Because creates experiential event for Panasonic

Brand experience agency Because has been appointed to deliver a Full High Definition (HD) 3D roadshow for Panasonic to showcase the company's 3D television experience to consumers.

The roadshow will run for nine weeks and will visit 33 shopping centres and other public areas in six regions throughout the UK.

Because has been tasked with producing, scheduling and staffing the roadshow.

The six walk-in theatre booths will be placed at specially selected venues for three days at a time, with a Panasonic retailer in the nearby vicinity.

Inside each booth up to four people can sit down and preview the Panasonic 3D home cinema experience with a short film showing a fast-paced mixture of sports, travel, underwater shots and music clips.

After the screening, Because brand ambassadors will talk to shoppers about how they can bring Panasonic 3D TV into their own living rooms and interested shoppers will be directed to their nearest local Panasonic store.

This is the second large-scale campaign that Because has staged for Panasonic.

Last year, the agency designed and produced a roadshow to build awareness of Panasonic's Full HD 3D capabilities in the lead up to Christmas.

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