Because communicates British Gas price cuts

Because has been appointed by British Gas to support the announcement of its most recent price cut with a face-to-face campaign.

As part of a two-day communication plan, hit squads of Because brand ambassadors visited 26 UK mainline train stations to tell commuters about British Gas's seven per cent reduction in the price of gas.

Passers-by the branded pop-up stands were given a postcard with a text-response number - this was supported on the second day of activity with branded hand warmers and a cover wrap on the 'Metro' newspaper.

Because was brought in to bolster an integrated campaign featuring PR and advertising.

Early results estimate the face-to-face campaign directly engaged 400,000 people with opportunities to see reaching more than three million.

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