Because arranges Perrier brand experience at fair
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Because Experiential Marketing product story
Edited by the Marketingweek Marketplace editorial team
Oct 26, 2009
Perrier is to sponsor the Affordable Art Fair in Battersea Park in a deal brokered by brand experience agency Because.
At the preview evening on 21 October 2009, Because brand ambassadors in Perrier-green dresses will greet guests on arrival and escort them along the green carpet, lined with Perrier's signature bottle-shaped topiaries, into a dedicated Perrier zone immediately inside the venue.
Created using a fog wall and marked using 'floating' Perrier logos and bubble graphics, the zone is aimed at providing an ideal meeting place for guests.
Inside the venue, there will be a 100m2 Perrier bar serving bespoke Perrier cocktails.
The bar will also feature Perrier's interactive table tops installed with Perrier graphics that follow cocktail glasses as they move around the table.
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