Because arranges Perrier brand experience at fair
A
Because Experiential Marketing product story
Edited by the Marketingweek Marketplace editorial team
Oct 26, 2009
Perrier is to sponsor the Affordable Art Fair in Battersea Park in a deal brokered by brand experience agency Because.
At the preview evening on 21 October 2009, Because brand ambassadors in Perrier-green dresses will greet guests on arrival and escort them along the green carpet, lined with Perrier's signature bottle-shaped topiaries, into a dedicated Perrier zone immediately inside the venue.
Created using a fog wall and marked using 'floating' Perrier logos and bubble graphics, the zone is aimed at providing an ideal meeting place for guests.
Inside the venue, there will be a 100m2 Perrier bar serving bespoke Perrier cocktails.
The bar will also feature Perrier's interactive table tops installed with Perrier graphics that follow cocktail glasses as they move around the table.
Not what you're looking for? Search the site.
Google Ads
Contact Because Experiential Marketing
Related Stories
- Venue selects Signagelive digital signage network
- Kesslers airport units feature HD digital displays
- Kesslers display units showcase Zoggs swimwear
- Kesslers creates merchandising units for Topshop
- Skorpio mobile computer manages inventory
Browse by category
- Design and print services (466)
- Direct marketing (459)
- Events, meetings, conferences and exhibitions (606)
- Data services (751)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (615)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
