Because co-ordinates Panasonic HD 3D roadshow

Because has been appointed by Panasonic to co-ordinate and present a full high-definition (HD) 3D roadshow to showcase the possibilities of the 3D viewing experience to UK consumers.

The event will give consumers a preview of the 3D content that is available as well as the technology that Panasonic is developing to bring full HD 3D programming to the home.

Because will use a 60m2 interactive 3D theatre booth designed by Bates Design and built by the Early Action Group.

The roadshow made its first appearance at Grand Designs Live on 9 October 2009.

It will also visit Gatwick airport and seven major shopping centres across the UK including the Trafford Centre (Manchester), Bluewater (Kent), Lakeside (Essex) and Westfield (London) in the run up to Christmas.

The stand features a private 14-seat 3D cinema, where consumers can watch an exclusive 3D trailer of James Cameron's 'Avatar' on a 103in Panasonic screen using special 3D glasses.

The other half of the stand is more open, featuring plasma screens, graphics and gaming stations where consumers can learn about Panasonic's range of HD technologies, ultrathin screens and Blu-Ray recorders.

The roadshow is being presented by a hand-picked team of six Because brand ambassadors and four Panasonic UK sales staff.

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