Because roadshow promotes COI pay rights helpline

The Central Office of Information (COI) has appointed Because to run a 10-week roadshow for the Department of Business Innovation and Skills promoting the Pay and Work Rights helpline.

A branded Piaggio coffee van will be the centrepiece of the activity, surrounded by a team of seven brand ambassadors.

The team will educate low-paid members of the public, agricultural workers and those out of work about their pay and rights, as well as explain the further advice available via the helpline.

Telephones and laptops are available for those wanting to access the services instantly, while Hypertag technology allows passers-by to download free VCal reminders to call the helpline.

The campaign made its first appearance in Manchester and is visiting seven other major cities across the UK during a 40-day run.

The week before the arrival of the roadshow in each city, local community champions from Because will tour job centres, pubs, youth centres and community centres to pre-publicise the campaign and create local youth advocates.

Because's latest campaign for the COI builds on previous roadshows for the government to promote the national minimum wage and smoke-free London.

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