Because brand ambassadors promote soya milk
A
Because Experiential Marketing product story
Edited by the Marketingweek Marketplace editorial team
Oct 15, 2009
Because has been selected by Kallo Foods to stage an experiential sampling campaign to drive sales of its So Good soya milk.
A highly branded sampling rig will be placed at the entrances of selected Tesco, Asda, Sainsbury's and Morrisons stores for six weeks from the end of September 2009.
Trained Because brand ambassadors will encourage shoppers to try the product and take part in the 'So Good Swirl' challenge - a hula-hooping game on the Nintendo Wii.
To encourage purchase, those who trial the product will be given money-off vouchers to redeem against future purchases and the chance of winning a Nintendo Wii Fit.
Not what you're looking for? Search the site.
Google Ads
Contact Because Experiential Marketing
Related Stories
- Venue selects Signagelive digital signage network
- Kesslers airport units feature HD digital displays
- Kesslers display units showcase Zoggs swimwear
- Kesslers creates merchandising units for Topshop
- Skorpio mobile computer manages inventory
Browse by category
- Design and print services (466)
- Direct marketing (459)
- Events, meetings, conferences and exhibitions (606)
- Data services (751)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (615)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
