Perrier selects Because for cocktail nights

Because has been appointed by Perrier to launch a series of experiential cocktail evenings in London nightspots this summer.

The first events will be staged at Whisky Mist in Mayfair on 29 July 2009, and Soho-based Movida on 30 July 2009.

Inside each club, Because will create dedicated Perrier 'bubbles' where guests can enjoy a range of bespoke Perrier cocktails created especially for the evenings.

Using a fog wall, the zones will be marked using 'floating' Perrier logos and bubble graphics.

Interactive table tops in each area will feature Perrier graphics designed to follow cocktail glasses as they move around the table.

A team of Because brand ambassadors, dressed in Perrier-green dresses, will be on hand to chat to guests about their cocktail preferences and recommend a suitable Perrier-based alternative.

The cocktails will then be prepared by a professional mixologist and served to guests at the table.

To add to the feeling of exclusivity, Because will be rolling out the Perrier green carpet outside each venue.

To complete the experience, the venues will be filled with Perrier's bottle-shaped bushes and tables filled with miniature Perrier bottles and cocktail menus.

A second wave of activity will run throughout August in London-based bars and clubs.

Back to top