Because appointed for Fruity Frutti campaign
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Because Experiential Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jul 16, 2009
Haribo has appointed Because to handle a summer sampling campaign to drive sales and awareness of its Fruity Frutti range of chewy sweets.
The Fruity Frutti Roadshow will target families at beachfront locations and family focused events in the UK for seven weeks in summer 2009.
Teams of Because brand ambassadors, dressed in brightly coloured uniforms to represent the different flavours of Fruity Frutti, will be moving around each area using a Fruity Trike complete with sweet-shaped parasol.
The brand ambassadors will hand out samples of the sweets to families and information leaflets containing money-off coupons to parents.
Families will also be directed to the Haribo website where they can enter a competition to win family day passes to some of the UK's top theme parks.
The campaign will run from 23 July until 6 September 2009, with brand ambassadors recruited and supplied by Because.
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