Because creates experiential campaign for M and S

Marks and Spencer (M and S) has tasked Because with staging an experiential campaign across London to promote the addition of authentic Asian flavours to its 'Food to Go' range.

Asian drummers and flag bearers dressed in M-and-S branded, traditional-style costumes will be alerting commuters to the new range at five major train stations from the end of April.

Because brand ambassadors will chat to passers-by about the range and distribute branded chopsticks that double up as 50p money-off coupons to redeem in-store.

An additional two days of guerrilla hit-squad activity across the city will add to the experience.

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