Because creates Gallo brand experience

Because Experiential Marketing has been appointed to create a brand experience for visitors to Gallo Family Vineyards's Affordable Art Fair in Battersea Park.

Because has been briefed to create a relaxing wine bar that will introduce visitors to the range of wines on offer.

Designed around the creative strapline 'Together is better', Because will set up a 100m/2 bar and lounge area in the centre of the venue.

A curved bar displaying a variety of Gallo wines will provide the focal point and will be surrounded by bar tables and stools and inspiring artwork.

On arrival to the bar, visitors will be greeted by trained brand ambassadors who will talk to consumers to understand their wine preferences before recommending a sample from the Gallo Family Vineyards portfolio.

Smaller scale sampling bars will be placed at the front and the back of the venue.

On the opening night, Gallo Family Vineyards's wine expert will bring to life the 'Art of Winemaking' - a series of wine-tasting tutorials.

As a take-home souvenir of their experience, visitors will receive a photo of themselves mounted in a Gallo-branded frame.

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