BEcause creates experiential campaign for Yakult

BEcause Experiential Marketing has created an experiential campaign for Yakult, designed to maximise the brand's presence at this year's London Triathlon.

Entitled 'Working on a Healthy Society', the campaign is aimed at educating spectators and commentators about the importance of good digestive health and how drinking Yakult might benefit them.

The stand is split into three zones.

In the 'Digestive Health Zone' visitors are met by brand ambassadors and given a product sample.

They are then invited to take part in two interactive challenges centred on digestive and diet knowledge.

The 'Relaxation Zone' features astro-turf grass flooring and bright blue sky.

Visitors can get a head massage, listen to music and read Yakult's A to Z of relaxation.

Finally, visitors to the 'Healthy Office Zone', which is designed to feel like a real London office, are given tips and exercises to help them stay healthy at work and at their desks.

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