Yakult goes experiential at swimming event
Probiotic drink Yakult strengthened its presence at this year's FINA World Short Course Swimming Championships in Manchester with an experiential campaign, Working on a Healthy Society.
The experience was created by award-winning agency BEcause Experiential Marketing.
Working on a Healthy Society was based around an interactive walk-through Yakult marquee, inside which visitors could learn more about the benefits of Yakult and discover useful tips to help them maintain a healthy digestive system and lifestyle.
Greeted at the entrance by trained Brand Ambassadors, visitors were given a game card and challenged to find the answers to health-related questions in the marquee's four individual zones.
Visitors who completed the challenge were rewarded with brand-related prizes.
Inside the Digestive Health zone, visitors could play the Digestive System Puzzle Game, where they were challenged to reproduce the digestive system by placing oversized Velcro organs on a board shaped like a human torso.
In the Healthy Eating zone, expert nutritionists were on hand to offer healthy eating advice, while in the Get Active zone, visitors could ask fitness-related questions to professional Fitness Instructors.
In the final Relaxation zone, visitors could enjoy relaxing head massages and collect tips on how to de-stress.
Sharon Richey, Managing Director of BEcause Experiential Marketing, commented: "Not only did this engaging campaign raise the profile of Yakult at these prestigious championships, but it helped build long-lasting relationships with both athletes and spectators".
The FINA World Short Course Championships were held at the M.E.N Arena in Manchester from 9-13 April.
Yakult's Working on a Healthy Society marquee was positioned outside the arena on Cathedral Square for the duration of the championships.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (466)
- Direct marketing (459)
- Events, meetings, conferences and exhibitions (606)
- Data services (751)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (615)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
