Product category:
Experiential marketing
News Release from: BEcause Experiential Marketing | Subject: experiential marketing
Edited by the Marketingservicestalk Editorial
Team on 30 November 2007
Perrier gives clubbers green carpet
treatment
Drinks brand Perrier rolled out the green carpet at London nightspot Boujis last week to welcome the city's most stylish clubbers to an exclusive 'Perrier Presents...' event.
The exclusive evening, coordinated by BEcause Experiential Marketing, was part of a new campaign to position Perrier as the alternative soft drink for adults Glamorous brand ambassadors dressed in Perrier-green cocktail dresses welcomed guests before handing them a branded poker-chip for a complimentary Perrier cocktail
This article was originally published on Marketingservicestalk on 7 Dec 2007 at 8.00am (UK)
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The Perrier theme continued inside, with VIP tables filled with miniature Perrier bottles, Perrier's bottle-shaped trees placed through the club and stylish green wall lighting throughout.
Brand Ambassadors chatted to clubbers about their drinks preferences and identified one of three bespoke Perrier cocktails that would be most suited to their tastes.
The cocktails (designed by cocktail maestro Dale De Groff) were prepared by professional mixologist Rebecca Almqvist and served to guests at their tables.
Clubbers, including James Blunt and Kate Middleton, were also treated to a live set by DJ Dimitri from Paris.
Joss Davidge, Marketing Director at BEcause Experiential Marketing, commented: "The idea of creating a dedicated Perrier evening in Boujis, one of London's top clubs, was a great way to engage in conversation directly with target consumers at the ultimate point of consumption.
"It allowed us to position the brand as an alternative soft drink or mixer, enjoyed by all the coolest people in the most exclusive places".
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