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    <title>RSS News Feed for BEcause Experiential Marketing - from Marketingservicestalk</title>
    <link>http://www.marketingservicestalk.com/news/bec/bec000.html</link>
    <description>BEcause Experiential Marketing news releases on Marketingservicestalk</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Tue, 19 Aug 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Tue, 19 Aug 2008 08:00:00 UT</lastBuildDate>
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      <title>SandN targets cider category</title>
      <description>Scottish and Newcastle UKis planning a major assault on the cider category this summer with a nationwide on- and off-trade campaign, promoting its extensive portfolio of cider brands.</description>
      <pubDate>Wed, 30 Apr 2008 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec112.html</link>
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      <title>Yakult goes experiential at swimming event</title>
      <description>Probiotic drink Yakult strengthened its presence at this year's FINA World Short Course Swimming Championships in Manchester with an experiential campaign, Working on a Healthy Society.</description>
      <pubDate>Thu, 17 Apr 2008 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec111.html</link>
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      <title>BEcause tours universities to build student vote</title>
      <description>The Electoral Commission has appointed BEcause Experiential Marketing to roll out a national face-to-face campaign to increase voter registration among students in the UK.</description>
      <pubDate>Wed, 20 Feb 2008 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec110.html</link>
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      <title>BEcause promotes minimum wage on number 552 bus</title>
      <description>The Department for Business, Enterprise and Regulatory Reform is hitting the road in a converted double-decker 'Route 552 - Are you on board?' to educate people about the national minimum wage.</description>
      <pubDate>Wed, 06 Feb 2008 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec109.html</link>
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      <title>BEcause creates Energy Challenge for E.ON</title>
      <description>BEcause Experiential Marketing has created an experiential roadshow for energy provider E.ON, designed to educate consumers about the importance of energy saving at home and work.</description>
      <pubDate>Fri, 07 Dec 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec108.html</link>
    </item>
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      <title>Perrier gives clubbers green carpet treatment</title>
      <description>Drinks brand Perrier rolled out the green carpet at London nightspot Boujis last week to welcome the city's most stylish clubbers to an exclusive 'Perrier Presents...' event.</description>
      <pubDate>Fri, 30 Nov 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec107.html</link>
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      <title>Gallo in art-themed push through BEcause</title>
      <description>Wine maker Gallo Family Vineyards introduced its 'Turning Leaf' variety of fine wines to art-lovers at the recent Affordable Art Fair in Battersea in a campaign created by BEcause.</description>
      <pubDate>Fri, 23 Nov 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec106.html</link>
    </item>
    <item>
      <title>BEcause snaps up two major awards</title>
      <description>Experiential marketing agency BEcause is celebrating after twice being voted Agency of the Year in two top industry award schemes.</description>
      <pubDate>Thu, 25 Oct 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec105.html</link>
    </item>
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      <title>SandN pours £7m into brand experience</title>
      <description>Scottish and Newcastle, the UK's leading producer of beer and cider, is starting the most ambitious version yet of "The Biggest Round" - its national brand experience initiative.</description>
      <pubDate>Tue, 22 May 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec104.html</link>
    </item>
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      <title>BEcause kicks off Cider Hit Squad campaign</title>
      <description>Scottish and Newcastle UK has launched a face-to-face marketing campaign designed to encourage trial and convert drinkers to its Bulmers Original, Strongbow Sirrus and Jacques brands.</description>
      <pubDate>Thu, 10 May 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec103.html</link>
    </item>
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      <title>COI appoints BEcause for formal childcare campaign</title>
      <description>COI has appointed BEcause Experiential Marketing to handle a face-to-face marketing campaign for the DfES to promote the uptake of formal childcare among lower income families.</description>
      <pubDate>Wed, 11 Apr 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec102.html</link>
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      <title>BEcause Innocent is fresh and natural</title>
      <description>Innocent stages new experiential campaign through BEcause (formerly LoewyBe).</description>
      <pubDate>Tue, 06 Mar 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec101.html</link>
    </item>
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      <title>LoewyBe transforms into BEcause</title>
      <description>Experiential marketing agency LoewyBe has rebranded as BEcause Experiential Marketing as part of a drive to keep the agency at the forefront of the experiential sector.</description>
      <pubDate>Mon, 05 Mar 2007 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec100.html</link>
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