Product category:
Integrated marketing
News Release from: BD-NTWK
Edited by the Marketingservicestalk Editorial
Team on 12 June 2008
BD-NTWK in Anchor cream experiential
pitch
Multidisciplinary agency BD-NTWK has been appointed by Arla Foods for the second year to carry out summer and Halloween experiential campaigns on behalf of Anchor Real Dairy Cream.
The first part of the campaign will run from 12 June 2008 Following on from last year's successful 'Summer Fundaes' activity, the forthcoming, 'Anchor We Love Little Squirts' campaign aims to drive product sales and frequency by encouraging mums to get their kids to eat more fruit as part of their five-a-day, making fruit more fun
This article was originally published on Marketingservicestalk on 4 May 2007 at 8.00am (UK)
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BD-NTWK opens experiential strand
Below-the-line agency BD-NTWK is launching an experiential division headed by ex-Ministry of Sound supremo Ian Bushell, which aims to be a global market leader within three years.
Over a period of 12 weeks, a combination of recipe ideas, money-off coupons and Anchor branded 'I'm a little squirt' chef hat give-aways will bring the campaign to life in almost 150 major multiples across the UK; including Sainsbury's and Tesco stores.
Zoe Lowes, Senior Account Manager at BD Scotland, said: "Following a successful campaign last year, we wanted to create an experience that would bring the product to life for families.
"The 'Little Squirts' campaign will aim to make superstores the centre of the activity, we hope to reach the Anchor target audience and create as much buzz and success as we did last year".
Lorraine Crowe, Senior Brand Manager at Arla Foods, added: "We have been working with BD on a variety projects for ten years now and they've always provided great, fun ideas that fit our key audience.
"We hope this campaign will allow families to sample our products and experiment with them at home".
Made with real cream and with a variety of products, Anchor has a huge 59 per cent value share of the aerosol cream category.
The summer campaign will run until mid-August and will be supported online and with PR.
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