Corporation Pop produces video for Bench clothing

Corporation Pop has produced a two-minute video for urban lifestyle brand Bench, raising awareness of its new summer clothing range 'Power and Glory'.

The video will be shown at this summer's main music events such as Creamfields and Park Life, on big screens in major cities and in stores throughout the UK, as well as on the company's website.

It was filmed in a disused warehouse in central Manchester and all post-production, including editing and graphics, were carried out at Corporation Pop.

Corporation Pop is also working with Bench on its 'Art of the Street' campaign, raising awareness of this year's autumn and winter ranges.

The company is currently re-editing a 3D video, developing a microsite and executing an e-campaign aimed at both trade and consumer markets.

Dom Raban, managing director at Corporation Pop, said: 'Our brief for "Power and Glory" was to create a summery feel but reflect the edginess of the range, which is more trend-drive and fashion-focused than the main Bench lines.

'The challenge was to display both the men's and women's ranges - both very different from each other - in the same video,' he added.

Earlier this year Corporation Pop produced an internal video to promote Bench's global presence, which is also being re-edited.

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