BCS PR to promote Caribbean ready meals
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BCS product story
Edited by the Marketingweek Marketplace editorial team
Feb 3, 2009
BCS PR has teamed up with the Caribbean Food Company to introduce a range of Caribbean ready meals to consumers.
The agency picked up the brief to help increase awareness of Caribbean cuisine and promote the meals as a viable alternative to Indian and Chinese dishes.
The products first gained exposure when owners Mark and Elina Davis appeared on the BBC Two show, Dragons' Den, attracting a joint investment offer of GBP100,000.
Since then, the meals have been picked up by Asda and are being rolled out across the UK.
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