Product category:
Public relations
News Release from: BCS
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
BCS lands key housebuilder account
Advertising and direct marketing agency BCS Creative and sister company BCS PR, have been appointed by East Midlands housebuilder Wheeldon Homes.
The account, which BCS won after a three-way pitch, will see it delivering an integrated multi-channel campaign comprising advertising, direct mail and public relations across the region in support of the housebuilder's seven residential and two commercial developments BCS Group managing director, Murray Carmichael-Smith, who led the pitch team, said: "There are a lot of prominent names in the buoyant East Midlands property market and the client was looking for an agency that could offer a campaign with a real differential to help it to stand out
This article was originally published on Marketingservicestalk on 30 May 2007 at 8.00am (UK)
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"The coming year will be a challenging time for all housebuilders and with the collective enormous experience of the BCS team, which has worked for housebuilders in the residential and commercial property sectors in both good and bad times, we think that we can offer Wheeldon a genuinely different competitive edge".
With experience of working for housebuilders such as David Wilson Homes, Peveril Homes, McCarthy and Stone and Standen Homes, BCS's Wheeldon campaign begins with immediate effect.
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