Outdoor clothing retailer gets Ratings and Reviews
A
Bazaarvoice product story
Edited by the Marketingweek Marketplace editorial team
Oct 16, 2009
Bazaarvoice has announced that Tiso Group, an outdoor clothing and equipment retailer, is adding Ratings and Reviews functionality to its two websites: Tiso and Alpinebikes.
The company said this will bring the voice of the customer and the in-store knowledge from staff online.
Bazaarvoice will implement the service, along with its customer-to-customer helpdesk, Ask and Answer.
Tiso Group wants to help online customers make informed purchase decisions; mirroring the in-store experience.
Additionally, Tiso Group will use customer feedback to help the company's buying team; enabling it to identify best sellers and products that could be improved.
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